have a mystery. ( have a secret )
A considerable lot of the things I think about maintaining an effective cake business, I gained from picture takers and the photography business.
I gained from other individuals and places however picture takers are fundamentally the same as cake decorators from various perspectives.
How? I will spare that for a future post however this training I need to impart to you is something I see picture takers do.
They do individual ventures.
The three primary reasons are to
develop in their ability,
break into new markets and
as an innovative outlet.
Also, presently you can apply a similar guideline and practice to your cake leisure activity or business.
Be that as it may, first what is an individual cake venture?
It is the point at which you as a cake decorator chooses to make a cake or set of cakes – not for a client but rather for their very own and business purposes. So these cakes are totally your plan. You have full control of what you need it to be and how you need it to look.
An individual cake task can open up new entryways for your cake business in 7 explicit ways.
- YOU GET TO TRY SOMETHING NEW
It may be the case that cool new instrument or fixing, it could be a system you discovered that you need to add your very own bend to it. It could be a class you need to instruct and you need to make the demo cake or possibly you simply need to evaluate another cake enhance blend. In all cases, you have the opportunity without strain to explore new territory.
This cake underneath was on the grounds that I chose to attempt another instrument called CakeFrame. (See the instructional exercise here.)
2. BUILD YOUR PORTFOLIO.
This is one reason that has a direct financial benefit. This is particularly helpful if there is a particular kind of cake you want to be known for. Another reason could be to create a set of easy cake designs that people can order on short notice.
These cake could be seasonal – Christmas, Valentine, Easter or
or for specific occasions – birthdays, baby showers, christening, anniversary cakes
or a theme – chocolate, flowers, figures, buildings… the possibilities are endless.
- Plan your project
- Photograph it nicely
- Add it to your portfolio – website, flyers, hire-me pack, social media
Your portfolio would then help you Showcase your unique style, introduce a class you want to teach, sell a seasonal cake collection.
3. GETS YOU OUT OF YOUR COMFORT ZONE.
This is similar to number one. We can get caught up doing the same kinds of cakes over and over again. It maybe unimaginative customers or just habit but once in a while it helps to shake things up. Giving yourself a new cake project every few months is a great way to keep your creativity fresh.
4. HELPS YOU PUT YOURSELF IN THE PLACE OF THE CUSTOMER
This works well with things like wedding cakes. By making yourself “the customer” you get a unique perspective or what your expectations are compared to the end result.
5. FIND YOUR UNIQUE STYLE
There are some things that you can only discover by doing. When you are creating your cake project you will be sure to find the things you love doing, and the things you don’t enjoy. In my case, take figure modelling for instance – I can do it but I don’t love doing it – it makes me cranky. But some people love all that fiddly stuff. Not me.
When you are doing you cake project there is no pressure, you can experiment, you can be fearless. you can try out random things just to see how they work.
6. HELPS YOU RESEARCH WHAT IS OUT THERE.
New techniques, trends, tools, materials. The act of planning your personal cake project makes you start by researching. checking out what is out there. For instance if you decide to make a dog cake, you can start by googling dog cake and take it from there. Then you can improvise, recreate of take bits and pieces from different places and create something completely unique to you.
7. GETS YOU ATTENTION
If you intentionally plan, create and photograph your cake project, you are able to create something that puts your work in the best light, attracts your dream customer. People begin to recognise your cakes. There are cake decorators that are literally famous because of one cake. This is what I want for you. I want you to create something -that thing that has been an idea in your mind. That cake that you have said to yourself what if I did this or added this or changed this…
8. ATTRACT YOUR DREAM CUSTOMERS
What cake do you want to be famous for? what cake do you want to teach?
9. CAN LEAD TO PAID WORK
I should have said this as the 10th thing but here is the best reason – to have fun! Yes, the creative freedom you are giving yourself. no pressure, no customer breathing down your neck, no deadline of cake delivery, free to make mistakes, free to change direction. this is a valuable time that you are giving to yourself and it is a great way to develop your confidence while reconnecting to the reason why you fell in love with cake in the first place.